We'd love to see your MEIVEE.

This competition is promoted by MEIVEE (Pty) Ltd ("MEIVEE"). It opens on 3 November 2026 and closes on 30 November 2026 at 23:59 South African Standard Time (SAST). Entries received outside this period are ineligible.

Open to natural persons aged 18 or over who ordinarily reside in South Africa. MEIVEE employees, directors, agents, consultants, relevant participating suppliers and other persons excluded under applicable law may not win.

Entry is free and no purchase is necessary. Participants bear their ordinary internet or mobile data costs.

Option A: Create an original photo or video featuring a genuine MEIVEE product that you own or have permission to photograph.

Option B — no purchase necessary: Create an original photo or video inspired by MEIVEE's world, such as a self-care ritual, everyday moment or thoughtful gifting scene. No MEIVEE product is required.

Publish the entry as an Instagram feed post or Reel and tag @meivee.shop. If your account is private, send the photo or video by Instagram direct message to @meivee.shop before the closing time.

Instagram Stories alone are not valid unless the content is also submitted by direct message before the deadline. You may enter more than once, provided each submission is substantially different original content. One person may win only one prize.

Both entry options are judged equally. Owning or buying a MEIVEE product does not increase your score or chance of winning.

Entries must be original, lawful and submitted by someone with the necessary rights to the content. Obtain permission from any identifiable person shown in your photo or video and from any relevant rights holders.

Entries must not infringe third-party rights or contain unlawful, discriminatory, threatening or seriously inappropriate material. MEIVEE may reasonably exclude entries that fail these requirements, subject to applicable law.

Professional equipment, editing skills and social media follower count are not required.

One eligible winner will receive one R2,000 MEIVEE gift voucher, redeemable at www.meivee.co.za. This is a store voucher, not a cash prize.

The voucher will be valid for three years from issue, or longer if applicable law requires. It may be used across multiple orders until its balance is exhausted or it expires. If an order exceeds the available balance, the winner may pay the difference. Ordinary delivery charges may apply.

The voucher cannot be exchanged for cash except where required by law. No fee will be charged to claim or receive the prize.

This is a creativity-based competition, not a random draw. Eligible entries will be scored on creativity and originality (40%), authenticity (30%), and visual storytelling and impact (30%).

Both entry options are assessed against the same criteria. No extra points are awarded for including a MEIVEE product, purchasing anything, follower count or professional equipment.

The highest-scoring eligible entry wins. Ties will be resolved by the highest creativity score, then authenticity score, then visual storytelling score. Judging and selection will be documented and independently overseen and certified as required by applicable law.

The winner will be selected and notified by 4 December 2026 via Instagram direct message from the official @meivee.shop account.

The winner must respond within seven calendar days of notification and may be asked for information reasonably needed to verify eligibility and issue the voucher electronically. If the selected winner is ineligible or does not respond in time, the next highest-scoring eligible entry may be selected, subject to applicable law and the documented judging process.

MEIVEE will not require the winner to pay a fee to claim the prize. Any public winner announcement will respect applicable privacy rights, and the winner may decline additional promotional participation.

Participants retain ownership of their original photographs and videos. Entering does not transfer copyright or automatically grant MEIVEE permission to repost, publish or use an entry in paid advertising, email campaigns or other marketing.

MEIVEE may separately ask a participant for explicit permission to use particular content, with the proposed channels, scope and duration explained. Participants may decline without affecting competition eligibility or entitlement to a prize.

The winner is not required to provide a testimonial, appear in marketing or grant additional promotional rights to receive the voucher.

MEIVEE may process Instagram usernames, submitted content and necessary contact or eligibility information to administer the competition, verify the winner and deliver the prize, in accordance with applicable South African privacy law and the MEIVEE Privacy Policy. Entering does not subscribe participants to marketing communications.

Competition records will be retained as required by law. MEIVEE may share necessary records with authorised service providers or independent oversight professionals subject to appropriate safeguards.

This competition is not sponsored, endorsed, administered by or associated with Instagram or Meta. Participants provide their entries to MEIVEE, not Instagram, and must comply with Instagram's applicable rules.

MEIVEE may verify entries and investigate suspected fraud. Any amendments, suspension or cancellation must be reasonably necessary, lawful and communicated appropriately. Nothing in these rules limits rights or remedies that cannot lawfully be excluded. South African law governs this competition.

Promoter: MEIVEE (Pty) Ltd. Website: www.meivee.co.za. Instagram: @meivee.shop.

Company registration number: 2020/462563/07.

Email: info@meivee.co.za. Telephone: +27 68 712 3935.

Business and competition correspondence address: Unit 5, Red Square Business Park, 43 Lekkerwater Road, Sunnydale, Cape Town, 7975, South Africa.

Publication date: 3 November 2026.

The rules are available free of charge on this page and on request from the promoter.